So how do we use this information to optimise our sites

Behind every Internet search is a potential visitor, which we are here to help you convert into a customer. As the number of websites increases, you have to give your web site the best chance of being seen by your target audience, which means that your web site needs to rank as high as possible in the search engines results. Often shortened to SEO this is achieved by the use of techniques to optimise the web site so that it appears in the first pages of the search engine results for specific phrases which relate to your web site. Search Engine Optimisation should be built into the website from the very beginning, it can not be an after thought, adding keywords and content to fool the search engines The best sites consider search engine optimisation at each stage of the design process and all design decisions are made with the impact on SEO in mind.

Site Ranking

It is current thinking that a web site needs to appear on the first two pages of the search engine results for those phrases that are likely to be used by potential customers. This can be achieved without the need to pay for advertising on the search engines by using Search Engine Optimisation techniques on a web site to meet the requirements of the search engines. Tod Designs are well versed in SEO techniques and offer a monitoring service providing monthly reports showing the progress of a web site in the search engine rankings.

Improving Site ranking

If you have a website and your ranking is not what you thought it would be, don't panic we can assist you by analysing your existing web site and we can then make improvements that will enable your site to achieve a higher ranking. Strategies to improve the ranking may include:

• Keyword Research Analysis


• Composition of relevant Meta Tags


• Targeted key phrases


• Improved content relevant to your web site


• Submission to search engines/online directories

Site Maps

Sitemaps are one of the many tools that you need to improve the placement of your web site in the search engine results. You can generate these manually, purchase software to do it for you or use one of the many services available on the web.