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Millington Doors
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www.millingtondoors.co.uk
C Millington & Sons have been running a web site using Joomla and VirtueMart since 2004, unfortunately this combination does not produce a site that is SEO friendly. Even after four years the site has no real position with the Google search engine, and the site receives very few visitors. Tod Designs was asked to take over the site and to improve the usefulness of the site for the company. The first task was to find the current situation with the site and to do this we installed Google Analytics on the existing site. It very quickly became evident from the analysis of results, that the site was receiving a mere ten visits per day and that the only searches were for C Millingtons, indicating the the searchers already knew of the firm and were probably only looking for directions to the showroom or for a telephone number to contact the company. The site had a 0 ranking with Google and very few of the pages were even indexed due to th way in which the existing software generated the page links. The customer also found the Joomla / Virtuemart interface difficult to use and the site was not being updated, nor was there much other than large numbers of pictures all with coded references. It was decided to move the site over to Actinic as this would make the site easier to maintain, and more search engine friendly. The initial work involved moving the basic design into Actinic as a new template and then moving over the pictures whilst changing them to more meaningful names. Google analytics is now enabled on the new site and the second phase of updating all the pages and products with new descriptive text is in progress. |
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